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The Future of Smartphones: Are AR Glasses Set to Replace Them?

Current smartphones will become obsolete, resembling old pagers, within 5-12 years, replaced by AR glasses as the primary interface.

Apr 15, 2026|3 min read|Social Signal Playbook Editorial

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The Claim

In five to 10 years, probably 10 to 12 years, that iPhone, the new one, the one that just came out this week, is going to look like the beeper. Glasses are inevitable. Inevitable.

Current smartphones will become obsolete, resembling old pagers, within 5-12 years, replaced by AR glasses as the primary interface.

Original Context

In a keynote address delivered in late 2025, Gary Vaynerchuk, widely known as GaryVee, made a bold prediction about the future of mobile technology. He stated, 'In five to 10 years, probably 10 to 12 years, that iPhone, the new one, the one that just came out this week, is going to look like the beeper. Glasses are inevitable. Inevitable.' This assertion was rooted in the rapid evolution of technology and the growing integration of augmented reality (AR) into everyday life. At the time of his statement, smartphones were already facing criticism for their limitations in user experience and engagement. The rise of social media platforms such as TikTok and Instagram had shifted how users interacted with digital content, demanding more immersive and interactive experiences. Vaynerchuk's claim suggested that AR glasses would not only enhance the user experience but also reshape social media interactions, making the smartphone interface seem archaic in comparison. This prediction tapped into an ongoing discourse about the future of technology and how emerging innovations could redefine personal and social communication.

"This is the most powerful opportunity in your life."

Gary VaynerchukHow to Build Unlimited Attention on Social Media While You Still Can | GaryVee Keynote

What Happened

Since Vaynerchuk's prediction, the tech landscape has witnessed significant developments. AR technology has made substantial strides, with companies like Meta, Apple, and Google investing heavily in AR hardware and software. Apple's Vision Pro headset, for instance, was launched with a focus on blending digital content with the real world, showcasing a commitment to making AR a mainstream experience. Furthermore, social media platforms have begun experimenting with AR features, such as Instagram's AR filters and Snapchat's Lens Studio, which allow users to create and share augmented reality experiences. Despite these advancements, smartphones have not yet reached the obsolescence predicted by Vaynerchuk. They continue to dominate the market, with innovations in smartphone technology, such as foldable screens and improved camera systems, keeping them relevant. However, the conversation around AR glasses has intensified, with increasing public interest and speculation about their potential to replace traditional smartphones in the near future.

"If you are not creating content videos or pictures for social media every day, you're making a fundamental mistake."

Gary VaynerchukHow to Build Unlimited Attention on Social Media While You Still Can | GaryVee Keynote

Assessment

GaryVee's prediction about the obsolescence of smartphones in favor of AR glasses is a compelling vision of the future, yet it remains too early to definitively classify it as correct or incorrect. The rapid advancements in AR technology and its increasing integration into social media and daily life suggest that a shift towards AR as a primary interface is plausible. However, the current state of smartphone technology, with its continuous evolution and the deep-rooted reliance of consumers on these devices, complicates the timeline of such a transition. The smartphone's versatility, app ecosystem, and established user base provide significant barriers to immediate obsolescence. Furthermore, while AR glasses are becoming more sophisticated, they still face challenges related to usability, comfort, and the breadth of applications compared to smartphones. The prediction may ultimately be accurate, but the timeline of 5-12 years appears overly optimistic given the current trajectory of technological adoption and consumer behavior. As AR technology matures and becomes more integrated into the fabric of daily life, the eventual replacement of smartphones may indeed occur, but the path to that future is likely to be gradual and complex, influenced by user preferences and technological advancements.

"My friends, it's 2025. I do not have any more patience after 20 years for you to sit in the audience and say, 'I didn't know.' You all know."

Gary VaynerchukHow to Build Unlimited Attention on Social Media While You Still Can | GaryVee Keynote

What Has Changed Since

The primary shift since Vaynerchuk's statement is the accelerated development and adoption of AR technologies, coupled with a growing consumer appetite for immersive experiences. As of 2023, major tech companies are not only investing in AR hardware but are also integrating AR capabilities into existing platforms. For example, Apple's push for ARKit has enabled developers to create applications that leverage AR in innovative ways, from gaming to education. Additionally, the COVID-19 pandemic catalyzed a shift in how people engage with technology, with remote work and virtual interactions becoming the norm. This has led to a greater acceptance of AR as a tool for enhancing communication and collaboration. However, the smartphone remains a central device in daily life, with billions of users worldwide relying on them for communication, navigation, and entertainment. While AR glasses are gaining traction, they have not yet achieved the level of functionality and versatility that smartphones currently offer. The market is still in a transitional phase, where AR glasses serve as complementary devices rather than outright replacements. This nuanced landscape indicates that while the prediction may hold merit in the long term, the timeline proposed by Vaynerchuk may require reevaluation.

Frequently Asked Questions

What are the main advantages of AR glasses over smartphones?
AR glasses offer hands-free interaction, immersive experiences, and the ability to overlay digital information onto the real world, which can enhance navigation, education, and social interactions.
How are social media platforms adapting to AR technology?
Social media platforms are incorporating AR features such as filters, effects, and interactive elements that allow users to engage with content in new ways, driving user engagement and creativity.
What are the current limitations of AR glasses?
Current limitations include battery life, comfort for prolonged use, limited application ecosystems, and the need for a seamless integration with existing technologies to replace smartphones effectively.
How might consumer behavior influence the adoption of AR glasses?
Consumer behavior will play a crucial role; if users find AR glasses intuitive and valuable for daily tasks, adoption rates may accelerate. Conversely, if they perceive them as cumbersome or unnecessary, adoption may lag.

Works Cited & Evidence

1

How to Build Unlimited Attention on Social Media While You Still Can | GaryVee Keynote

primary source·Tier 1: Official Primary·GaryVee·Oct 28, 2025

Primary source video

Disclosure: Prediction assessments reflect editorial analysis as of the date shown. Outcome evaluations may be updated as new evidence emerges. This page was generated with AI assistance.

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