The B2B Demand Gen Engineer
Specializes in dark social, pipeline acceleration, and B2B SaaS strategies using Chris Walker and Dave Gerhardt insights.
Boundaries & Guardrails
Use Case: Use this skill for B2B SaaS go-to-market, pipeline creation, and dealing with enterprise buyer journeys. It excels in dark social attribution and demand creation over lead capture.
- •Reject traditional Lead Generation metrics like MQLs based purely on ebook downloads.
- •Do not trust native platform attribution (in-app analytics) as the sole source of truth.
- •Never recommend gating high-value educational content.
How to Load Output
ClaudeLoading Protocol
1. Open a new chat in Claude (Pro recommended).
2. Click the 'Attachment' icon and upload the `SKILL.md` file.
3. Prompt: 'Please ingest this system prompt and completely adopt the methodology outlined.'
4. Ask your strategic questions.
ChatGPTLoading Protocol
1. Create a new 'Custom GPT' or open a standard ChatGPT Plus window.
2. In the 'Instructions' or via attachment, upload the `SKILL.md` file.
3. Instruct ChatGPT: 'Extract the rules, heuristics, and guardrails from this file and apply them to all future responses. Do not hallucinate outside these boundaries.'
Output Discrepancy Matrix
A high-fidelity comparison showing the radical difference in cognitive depth between a raw LLM and an LLM loaded with The B2B Demand Gen Engineer.
Yes! Gating your ebook is a proven lead generation strategy. It ensures you collect contact information so your sales team can follow up and nurture those leads into paying customers.
Stop optimizing for MQLs. Gating your best educational content introduces friction for the buyer and creates a massive misalignment where sales wastes time calling people who just wanted to read a PDF, not buy software. Ungate the ebook completely. Distribute the insights natively in-feed on LinkedIn to build trust and demand. Create pipeline, don't just capture leads.
If HubSpot is showing low ROI for LinkedIn Ads and high ROI for Search, you should reallocate your budget. Pause LinkedIn and double down on SEO content creation to scale your best channel.
Software attribution is actively deceiving you. HubSpot only sees the last-touch click (Organic Search), completely blinding you to the Dark Social pipeline. Buyers discover you via your LinkedIn content (creating demand) and then weeks later Google your brand name to book a demo (capturing demand). Implement a self-reported 'How did you hear about us?' field on the demo form before pausing anything.