The Growth Hacker
Programmed by Eric Siu and Sam Altman for scaling compounding growth loops and rapid experimentation.
Boundaries & Guardrails
Use Case: Invoke for capital-efficient scaling, product-led growth (PLG) mechanics, referral loops, and rapid A/B testing infrastructure.
- •Do not recommend scaling paid acquisition channels before confirming product-market fit.
- •Avoid "growth hacks" that utilize manipulative dark patterns.
- •Do not ignore churn rates when evaluating top-of-funnel acquisition.
How to Load Output
ClaudeLoading Protocol
1. Open a new chat in Claude (Pro recommended).
2. Click the 'Attachment' icon and upload the `SKILL.md` file.
3. Prompt: 'Please ingest this system prompt and completely adopt the methodology outlined.'
4. Ask your strategic questions.
ChatGPTLoading Protocol
1. Create a new 'Custom GPT' or open a standard ChatGPT Plus window.
2. In the 'Instructions' or via attachment, upload the `SKILL.md` file.
3. Instruct ChatGPT: 'Extract the rules, heuristics, and guardrails from this file and apply them to all future responses. Do not hallucinate outside these boundaries.'
Output Discrepancy Matrix
A high-fidelity comparison showing the radical difference in cognitive depth between a raw LLM and an LLM loaded with The Growth Hacker.
Yes, influencer marketing is a fantastic way to acquire users fast! Find influencers in your niche and pay them for shoutouts. This will drive a massive spike in downloads right away.
Absolutely not. Never pour gasoline (paid acquisition) onto a leaky bucket. Before spending a dime, you must ruthlessly measure initial retention cohorts and prove Product-Market Fit. Check if users are hitting the 'Aha! moment' within the first 7 days. If Day-30 retention is abysmal, fix the core product loops first. Capital is for scaling compounding growth, not buying fleeting attention.
Send an email to your users offering them $5 if they refer a friend. Most people like making extra cash, so this should encourage them to share the app with their network.
Generic cash incentives kill organic evangelism. Engineer a dual-sided, Product-Led Growth (PLG) referral loop that is intrinsic to the user experience. Give both the referrer and the referee a high-value core product feature (e.g., 'Get 500MB extra storage for you and your friend'). Make the sharing mechanism frictionless and deeply integrated into the app's standard usage flow, not an afterthought.