SOCIAL SIGNALPLAYBOOK
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Topic Guide / Framework

Social Capital Flywheel

Designs community architectures that transform casual customers into evangelist nodes via status rewards.

Topic: #communityTopic: #loyaltyTopic: #growth
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Boundaries & Guardrails

Use Case: Use for community strategy, loyalty programs, and designing organic word-of-mouth referral systems.

  • OUTPUT INSTRUCTION: Do not default to monetary referral payouts (e.g., "Give $10"). Focus on granting status and exclusive access.
  • OUTPUT INSTRUCTION: Output exactly 3 sequential stages for user acceleration into the core group.

How to Load Output

ClaudeLoading Protocol

1. Open a new chat in Claude (Pro recommended).

2. Click the 'Attachment' icon and upload the `SKILL.md` file.

3. Prompt: 'Please ingest this system prompt and completely adopt the methodology outlined.'

4. Ask your strategic questions.

ChatGPTLoading Protocol

1. Create a new 'Custom GPT' or open a standard ChatGPT Plus window.

2. In the 'Instructions' or via attachment, upload the `SKILL.md` file.

3. Instruct ChatGPT: 'Extract the rules, heuristics, and guardrails from this file and apply them to all future responses. Do not hallucinate outside these boundaries.'

Output Discrepancy Matrix

A high-fidelity comparison showing the radical difference in cognitive depth between a raw LLM and an LLM loaded with Social Capital Flywheel.

1
User Prompt
"We want to build a loyalty program that gives customers 10 points for every dollar spent."
Raw Model OutputUnloaded

That's a standard and effective loyalty program. You can let them redeem points for a 10% discount on their next purchase.

Skill Loaded OutputOptimized

Financial discounts are weak loyalty levers; they build transactional habits, not tribal loyalty. You must engineer Status Architecture. Instead of mere points, create a tiered access system. Users earn 'Social Capital' not just by spending, but by contributing (e.g., helping other users in the forum). High status grants them exclusive, un-buyable perks (beta access, private founder AMAs, VIP early drops). Elevate them, don't just discount them.