Will AR/VR Glasses Replace Phones as the Primary Device?
AR/VR glasses will become the primary device over the phone a decade from today.
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The Claim
“the glasses will become the primary device over the phone a decade from today”
AR/VR glasses will become the primary device over the phone a decade from today.
Original Context
In the rapidly evolving tech landscape, Gary Vaynerchuk's assertion at Intercom in October 2025 posited that augmented reality (AR) and virtual reality (VR) glasses would supplant smartphones as the predominant device for communication and interaction within a decade. This claim was rooted in the growing capabilities of AR/VR technologies, which offer immersive experiences that smartphones cannot replicate. Vaynerchuk highlighted the limitations of traditional smartphones, emphasizing their inability to provide a fully integrated and interactive environment for users. He drew parallels to historical shifts in technology, suggesting that just as the internet transformed communication and commerce, AR/VR could redefine how individuals engage with digital content and each other. The context of this prediction was underscored by advancements in AI, which enhance AR/VR experiences, making them more accessible and user-friendly. This environment set the stage for a potential paradigm shift in device usage, as consumers increasingly seek more intuitive and engaging ways to connect with technology.
"the more we become like the Jetsons, my belief is those who act like the Flintstones will win."
What Happened
Since Vaynerchuk's prediction, the landscape of AR/VR technology has seen significant developments. Major tech companies have invested heavily in AR/VR hardware and software, with products like Meta's Quest series and Apple's Vision Pro gaining traction. These devices have demonstrated the potential for immersive experiences in gaming, education, and remote collaboration. However, widespread adoption has been tempered by challenges such as high costs, limited content availability, and user comfort issues. Reports indicate that while sales of AR/VR devices have increased, they still represent a fraction of the smartphone market. According to a 2026 report by IDC, AR/VR headset shipments reached 10 million units, while smartphone shipments exceeded 1.5 billion. This disparity highlights the uphill battle AR/VR faces in replacing smartphones as the primary device. Furthermore, consumer behavior remains entrenched in smartphone usage, with many individuals relying on their phones for daily tasks, communication, and social media engagement. Thus, while AR/VR technologies have made strides, the transition to them as primary devices remains uncertain.
"if you treated Twitter and Facebook and Instagram not to just post stuff with the hope that you get something, but you get into the comments and the DMs and you actually care about people and you listen to what they say and you actually engage with them, you could win."
Assessment
The prediction that AR/VR glasses will replace smartphones as the primary device within a decade reflects an optimistic view of technological evolution. While the advancements in AR/VR technologies are undeniable, the current state of adoption suggests a more nuanced outcome. The rapid development of AI and immersive experiences has indeed positioned AR/VR as a compelling alternative to smartphones, particularly in niche markets such as gaming and professional training. However, the smartphone's entrenched role in daily life cannot be overlooked. The device's versatility, combined with the continuous integration of advanced features, has created a robust ecosystem that AR/VR glasses have yet to penetrate significantly. Furthermore, consumer behavior shows a preference for devices that offer immediate utility and familiarity, which smartphones currently provide. The challenges of comfort, cost, and content availability in the AR/VR space further complicate the transition. Therefore, while AR/VR glasses may evolve to complement smartphones, the prediction of them completely replacing phones within a decade appears overly ambitious. A more realistic scenario might involve a coexistence where AR/VR serves as an enhancement to the smartphone experience rather than a replacement.
"I like spending a lot of time thinking about tomorrow, but I don't like wasting my time on tomorrow."
What Has Changed Since
The technological landscape has shifted considerably since the prediction was made. First, the integration of AI into AR/VR has accelerated, enhancing user experiences through personalized content and improved interactivity. For instance, AI-driven applications have emerged that allow users to create and manipulate virtual environments seamlessly. Additionally, the pandemic catalyzed a surge in remote work and virtual interactions, increasing interest in AR/VR solutions for collaboration. Companies like Zoom and Microsoft have begun exploring AR/VR integrations to enhance virtual meetings. However, despite these advancements, the smartphone ecosystem has also evolved, incorporating features that blur the lines with AR/VR capabilities. The introduction of augmented reality features in smartphones, such as Apple's ARKit and Google's ARCore, has made AR experiences more accessible without the need for dedicated devices. This dual evolution means that while AR/VR technologies are progressing, smartphones are simultaneously adapting, creating a more complex competitive landscape. As of 2026, consumer sentiment still favors smartphones for their versatility and established ecosystem, indicating that the timeline for AR/VR glasses to replace phones may be longer than initially anticipated.
Frequently Asked Questions
What are the main barriers to AR/VR adoption?
How does AI enhance AR/VR experiences?
Are there any successful applications of AR/VR currently?
How have smartphones adapted in response to AR/VR advancements?
Works Cited & Evidence
The Ultimate AI Playbook for 2026: Be Early. Go All In. | GaryVee @ Intercom
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